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Top 5 Chinese Search Engine

May 18, 2023

Top 5 Chinese Search Engine

The search engine is one of the essential tools on the internet, which can help people find the information they need quickly.

The search engine market in China is highly competitive, and the five existing major search engines include Baidu, 360 Search, Sogou, Shenma, and Google China. Among them, Baidu is the largest search engine in China market, which has a large user base and diversified business model; 360 searches is favored by users for its privacy protection and simple and easy-to-use interface; Sogou is featured by its powerful voice recognition and natural language processing technology; Shenma is the search engine of Alibaba, which has unique advantages in mobile; Google China is the Chinese search engine of international giant Google. Google China is the Chinese search engine of the global giant Google; although it withdrew from the Chinese market in 2010, its former glory is still being discussed.

In such a diversified search engine market, different search engines have unique advantages and characteristics, providing a variety of choices for people's information queries.



Baidu has several platforms that offer various services to its users. These are some of the most popular media of Baidu:

Baidu Search: This is the main search engine of Baidu, which allows users to search for information online in Chinese.

Baidu Baike: This is a Chinese-language online encyclopedia that provides information on various topics, similar to Wikipedia.

Baidu Maps: This mapping service provides users with maps, driving directions, and real-time traffic information in China.

Baidu Tieba: This is an online forum where users can discuss various topics, including entertainment, sports, news, and technology.

Baidu Zhidao: This is a question-and-answer platform where users can ask and answer various topics.

Marketers can utilize organic optimization techniques or leverage paid advertising to increase their visibility on Baidu's search engine results pages (SERPs). Local SEO strategies are also effective for targeting specific regions in China. Conducting thorough keyword research is essential, considering popular search phrases and user intent.

By doing so, they can see who uses the search engine to search for relevant information.


About Sougou:

Sougou is a Chinese technology company specializing in search engines and other AI-related products. Founded in 2004 by Wang Xiaochuan, Sougou has become one of China's leading search engine providers.

Sougou's search engine uses advanced algorithms and machine learning techniques to deliver highly relevant search results to its users. In addition to search, Sougou also offers other AI-powered products, such as a translation tool, a voice assistant, and a smart keyboard app.

One of Sougou's most popular products is its Chinese language input method, which allows users to type Chinese characters using pinyin, a system for transcribing Mandarin Chinese into the Latin alphabet. The app uses AI to predict the most likely character or word based on the user's input, making it faster and easier to type in Chinese.

Sougou has also been a pioneer in the development of AI-powered voice assistants. Its Xiaoice (or "little Bing") voice assistant is designed to simulate human-like conversation and has become a popular companion for many users in China.

Sougou offers various platforms to access its products and services.

Sougou Search: Sougou's primary search engine platform allows users to search for information on the internet.

Sougou Input Method: Sougou's Chinese language input method is available as a desktop application, mobile app, and browser extension.

Sougou Translate: This is Sougou's translation platform, which provides translation services for various languages, including Chinese, English, Japanese, and Korean.

Sougou Browser: This web browser developed by Sougou is available for desktop and mobile devices.

Sougou Smart Keyboard: Sougou's AI-powered smart keyboard app is available for Android and iOS devices.

Xiaoice: Sougou's AI-powered voice assistant, Xiaoice, is available on various platforms, including mobile devices, smart speakers, and other smart home devices.

But Unfortunately, Sougou, the Chinese technology company known for its search engine and AI-related products, was acquired by Tencent Holdings Limited, one of China's largest technology companies, in a deal worth $3.5 billion. The acquisition was announced in July 2020 and completed in December 2020 after obtaining all the necessary regulatory approvals. As a result of the purchase, Sougou became a wholly-owned subsidiary of Tencent, and its products and services were integrated into Tencent's broader ecosystem of platforms and services.



Shenma (神马) is a Chinese term that translates to "divine horse" or "god horse." In Chinese culture, the horse has long been considered a symbol of strength, speed, and success, and the term "Shenma" is often used to describe something exceptional or extraordinary.

In recent years, Shenma has also become the name of a Chinese mobile search engine launched by the Chinese tech giant Alibaba in 2014. Shenma is designed to provide mobile users with fast and accurate search results tailored specifically to the needs of the Chinese market.

Shenma uses advanced technology, including natural language processing and machine learning, to deliver personalized search results based on user behavior and preferences. The search engine also supports voice and image search, making it easy for users to find the information they need on the go.

In addition to search, Shenma offers various other mobile services, including news, weather, maps, and mobile payments. The platform has become increasingly popular in China, particularly in rural areas and smaller cities, where mobile internet usage is growing rapidly.

Shenma is a significant player in the Chinese mobile internet industry, providing users with a fast, reliable, personalized search experience.



Haosou, also known as 360 Search or Qihoo Search, is a Chinese search engine launched in 2012 by Qihoo 360, a Chinese internet security company. Haosou is one of the major search engines in China, with a market share of around 10%.

Haosou's search engine algorithm is based on Qihoo 360's security technology, which allows it to filter out malicious websites and provide users with safe search results. Haosou also offers a wide range of search services, including web search, image search, news search, video search, and music search.

Haosou is known for its fast search speed and intuitive user interface, making it easy for users to find the information they need quickly. The search engine is also optimized for mobile devices and offers a mobile app for Android and iOS platforms.

In addition to search, Haosou offers various other services, including online shopping, travel booking, and online payments. The platform is integrated with Qihoo 360's other products, such as its web browser and antivirus software, to provide users with a seamless online experience.

Haosou is a popular search engine in China, offering users fast and secure search results across multiple platforms. Its integration with Qihoo 360's other products and services makes it a comprehensive online platform for Chinese users.



Youdao (有道) is a Chinese technology company specializing in language learning and artificial intelligence (AI) technologies. The company was founded in 2006 and is headquartered in Hangzhou, China. Youdao is a subsidiary of the Chinese internet company NetEase, one of China's largest online gaming and e-commerce companies.

Youdao's main product is an online language learning platform that provides users various language courses, study materials, and tools to help them improve their language skills. The platform uses AI-powered technologies to provide personalized learning experiences for each user, analyzing their strengths and weaknesses and adapting the learning materials accordingly.

In addition to its language learning platform, Youdao offers various other products and services, including translation software, dictionary apps, and smart devices. Youdao's translation software is particularly popular in China and widely used for personal and professional purposes.

Youdao has also developed several smart devices, such as a pen and voice translator, to help users learn languages more effectively. The smart pen, for example, allows users to write and record notes in real time, which can be automatically transcribed and translated into multiple languages.

Youdao is a leading player in the Chinese language learning and AI technology markets, offering innovative products and services that cater to the needs of Chinese users. Its focus on personalized learning experiences and advanced technologies has helped it become one of China's most popular language-learning platforms.

These search engines all have common features.

All five search engines offer web services, allowing users to search for information on websites and web pages.

They also provide image search, allowing users to search for images online.

All five search engines offer news search services, providing users with the latest news on various topics.

They are all available in Chinese and cater to the Chinese market.

The search engines are optimized for mobile devices and provide mobile-friendly search experiences.

They also offer music, video, and map search services to enhance user experience.

All five search engines use algorithms to rank search results based on relevance and popularity.

They also display advertisements in search results, generating revenue through advertising.

Search engines employ advanced technologies such as machine learning, natural language processing, and image recognition to provide accurate search results and enhance user experience.

These search engines have many similarities regarding their services, focus on the Chinese market, and the technologies they employ to enhance the search experience.

These searches also provide Seo(Search Engine Optimization)

All of these search engines offer Search Engine Optimization (SEO) services. SEO is optimizing websites and web pages to improve their visibility in search engine results pages (SERPs) for specific keywords or phrases.

For example, Baidu offers Baidu SEO, which involves optimizing a website's content, structure, and technical aspects to rank higher in Baidu's search results. Sogou also offers Sogou SEO services, which include keyword research, content optimization, link building, and other SEO techniques to help websites rank higher in Sogou's search results.

Similarly, 360 Search, Shenma, and Haosou also offer SEO services that allow website owners and marketers to optimize their websites and improve their visibility in search results.

In China, as in other countries, SEO is an important part of digital marketing. It can help businesses increase online visibility, drive website traffic, and generate leads and sales.

Before Enter The Chinese Marketing...You Should


Search behavior refers to the way users search for information on search engines. By understanding search behavior, businesses can identify the keywords and phrases that users search for and create relevant and valuable content for those users. This can help improve a website's visibility in search results and drive traffic.

Marketing behavior, on the other hand, refers to the actions and behaviors of consumers when they interact with marketing campaigns. This includes their response to advertising messages, brand content engagement, and purchase behavior. By understanding marketing behavior, businesses can optimize their marketing campaigns to resonate with their target audience, increase engagement, and drive conversions.

When businesses understand search and marketing behavior, they can create a comprehensive marketing strategy that integrates search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and other tactics to reach their target audience and achieve their business objectives.

Understanding search and marketing behavior is crucial for businesses to create effective marketing campaigns that resonate with their target audience and drive results.


Understanding the top Chinese search engines is essential for businesses targeting the Chinese market. Baidu is the market leader, but Sogou and Shenma also have distinct advantages. To succeed in SEO and marketing campaigns, it's crucial to understand their search algorithms, user behavior, and cultural differences.

Adapting to Chinese regulations and censorship may present challenges but also create opportunities. Exploring Chinese search engines can help businesses expand their reach in China. Marketing managers should take the time to understand these platforms and their potential benefits.

We offer various services to help businesses sell their products in China, including SEO optimization, content creation, market research, social media management, and advertising. By partnering with us, companies can improve their visibility and promote their brand effectively in the Chinese market. Don't hesitate to contact us; we will provide you with satisfactory service.

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