MobiGarden Xiaohongshu Marketing
MobiGarden is a professional outdoor equipment brand that researches, designs, and sells outdoor products. With ten years of development, MobiGarden is becoming a top outdoor brand in China.
MobiGarden reached out to CT-Marketing seeking assistance with a new releasing campaign for sun protection clothing in Xiaohongshu. With CT-Marketing's solid track record of brand-new product Marketing success, MobiGarden felt confident that the team could execute a successful KOC word-of-mouth marketing on Xiaohongshu. Thus, MobiGarden enlisted the team for full-service Xiaohongshu Marketing assistance, including videography and photography.
Brand account followers increased from 2347 to 10,9000.
Searching "Mobi Garden," the brand note shows nothing to 279.
KOC note got huge likes among potential consumers.
Mobi Garden’s Xiaohongshu KOC Marketing campaign was an instant success, releasing 237 notes and obtaining "LIKE" by 7323. More specifically, the brand receives 107000 followers on Xiaohongshu, which is a good foundation for its next marketing project. Effective KOC notes and a high-quality list of videography and photography to launch were keys to this project’s success. Above all, this campaign is an example of Xiaohongshu KOC Marketing using a proven strategy.
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