With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. China has over 800 million Internet users today, and gaining media exposure across a wide array of trusted media outlets in China can do miracles.

The 2022 "Double 11" shopping festival (Chinese Black Friday) has just ended. Over the past 14 years, this original Chinese festival has created amazing consumption miracles. It also gives the world an insight into the consumption trends in the Chinese Market annually. Chinese consumers have shifted from pursuing economic benefits to product quality, and merchants have begun emphasising consumer experience rather than just caring about transaction volume. "Double 11" reflects the gradual upgrading of China's consumer market. According to the public data of third-party, the 2022 double 11 whole platforms transaction volume was 557.1 billion yuan (as of 8 am on the 11th).

Currently, China is implementing the strategy of expanding domestic demand and enhancing the essential role of consumption in economic development. China's large e-commerce platforms are all emphasizing their roots in the real economy and helping the development of the real economy.

Reports released from e-commerce platforms show that the overall turnover of many industries in China has increased significantly compared with the same period last year, especially in the fields of home improvement, corporate services, pet food and trendy toys. Hu Qimu (Chief Researcher of Economics) said with reporters from China Youth Daily that the e-commerce platform had connected more than 1 billion consumers and many brands in China, including overseas brands that have entered China.

China is one of the fastest-growing economies in the world. Press releases, one of the main communication tools used in China's public relations strategies, form a communication bridge between brands entering China and the local Chinese media. To build relationships and enhance communications within Chinese media and the market. Press Release is the quickest approach to building brand awareness in public media and easily be ranked on Baidu organic search results.

With a good digital PR strategy targeting China, brands will build credible, reputable images and establish strong relationships with Chinese audiences. It is also strategically beneficial for brands in industries that struggle with promoting on social media platforms, such as financial investment, education, and training, information technology, as well as medical and healthcare.

The research direction of Chinatop Marketing based on our ten years of marketing experience in the Chinese market is how to make China's billion-level consumers accept overseas high-quality products and services more efficiently. In China, where online news sources are commonly used and internet penetration is high, standing out with newsworthy press releases published in reliable news sources positively affects your brand image and consumer confidence.

Given the complex nature of digital media in China, brands often need help to formulate a cost-effective digital PR strategy for the China market. Chinatop Marketing takes many subjects that may interest Chinese consumers, particularly new products and services of companies, their commercial investments, sustainability activities, and attitude toward social issues. Chinatop Marketing turns them into press releases supported with data and statistics. We can accurately match overseas brands to China newspaper headlines by image building and covering mainstream media where related industry consumers are. We have shortened the gap to make various overseas brands well-known to the Chinese and establish a good brand reputation via Chinese newspapers.

Depending on your goals, we can support you in creating the most effective digital PR plan for China. We help you to compose or adapt press releases and advertorials to promote your brand, events, products, and other offerings. Once the promotional materials are ready, we’ll distribute them to the best media outlets and Chinese state media for your brand and goals keeping in mind your offerings, industry, target audience, and so on. If you want to seek interview opportunities or arrange an interview with any specific Chinese media or newspaper, we can orchestrate this process and manage the communication on your behalf.