How does Brand Marketing Work on Xiaohonngshu?
Xiaohongshu is a promotion model of "B2K2C", that is, the connection between brands, influencers, and consumers.
Inspiring brands to think differently and reach their target audience in an exciting new way.
By acting as a bridge between consumers and brands, demand and supply, Xiaohongshu has become the go-to destination for consumers making consumption decisions and a core channel for brands to connect with their target audience.
200 million
43 million
Our partnering KOLs have credibility in their field to share their content and interact with the community. In results. They were influencing consumers to follow their advice and purchase certain products.
A comprehensive RECOMMEND strategy is key to the success of Xiaohongshu Marketing. It means sharing and recommending the excellent quality of a product or creating the desire to purchase or experience it. RECOMMEND is something equivalent to an "open-box" video impact.
Increase Word-of-Mouth Marketing for the masses. As KOCs are ordinary consumers and unpaid reviewers, many consumers are more likely to trust their reviews, relate to them on a more personal level, and engage with them more actively.
With our passion for Xiaohongshu marketing and proof-positive results, our team is at your disposal for any of your content marketing needs. If online shoppers aren’t buying from you, they’re buying from someone else. Contact us today to get started.
Xiaohongshu is a promotion model of "B2K2C", that is, the connection between brands, influencers, and consumers.
Whether you need an all-encompassing strategy or assistance
with a single service, we provide value for your branding in China.
We offer Branding, Social and Marketing - all under one focus.