How does Brand Marketing Work on Xiaohonngshu?
Xiaohongshu is a promotion model of "B2K2C", that is, the connection between brands, influencers, and consumers.
Xiaohongshu Marketing
Inspiring brands to think differently and reach their target audience in an exciting new way.
Xiaohongshu is a popular lifestyle sharing platform among Chinese new generation.
By acting as a bridge between consumers and brands, demand and supply, Xiaohongshu has become the go-to destination for consumers making consumption decisions and a core channel for brands to connect with their target audience.
200 million
The number of monthly activities users.
43 million
The number of sharing users on Xiaohongshu.
Integrate the authentic content shared by its community with commerce.
KOL Marketing
Our partnering KOLs have credibility in their field to share their content and interact with the community. In results. They were influencing consumers to follow their advice and purchase certain products.
Our specialties include:
- Partnering with KOLs
- Hashtag and trend research
- Influencer marketing evaluation
Recommend Marketing
A comprehensive RECOMMEND strategy is key to the success of Xiaohongshu Marketing. It means sharing and recommending the excellent quality of a product or creating the desire to purchase or experience it. RECOMMEND is something equivalent to an "open-box" video impact.
Our specialties include:
- Strategy and Planning
- Note Writing
- KOC Note Release
KOC Marketing
Increase Word-of-Mouth Marketing for the masses. As KOCs are ordinary consumers and unpaid reviewers, many consumers are more likely to trust their reviews, relate to them on a more personal level, and engage with them more actively.
Our specialties include:
- Target Influencers
- Driven Campaigns
- Compelling Content
Ready To Get Started?
With our passion for Xiaohongshu marketing and proof-positive results, our team is at your disposal for any of your content marketing needs. If online shoppers aren’t buying from you, they’re buying from someone else. Contact us today to get started.
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Whether you need an all-encompassing strategy or assistance
with a single service, we provide value for your branding in China.
We offer Branding, Social and Marketing - all under one focus.