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How to Distribute a Press Release with CHINATOP MARKETING?

December 09, 2022

How to Distribute a Press Release with CHINATOP MARKETING?

Depending on your marketing goals, CHINATOP MARKETING can support you in creating the most effective digital PR plan for China. We help you to compose or adapt press releases and advertorials to promote your brand, events, products, and other offerings. Once the promotional materials are ready, we’ll distribute them to the best media outlets and Chinese state media for your brand and goals keeping in mind your offerings, industry, target audience, and so on. If you want to seek interview opportunities or arrange an interview with any specific Chinese media or newspaper, we can orchestrate this process and manage the communication on your behalf.


Frequently Asked Questions


CHINATOP MARKETING is a team comprising senior media professionals, and PR veterans from Shenzhen, CHINA. We have 30 employees. And over 10 years experience in china marketing business.

02. How is CHINATOP MARKETING different from other newswires?

CHINATOP MARKETING distinguishes itself from other press release newswires in China through its search-engine optimized and social-media enabled distribution platform.

CHINATOP MARKETING makes press releases available online directly to the Chinese media. Your disclaimer is also submitted to premium China-focused online locations all over the Internet where interested readers can easily find it.

Whether you are in the finance, manufacturing, sourcing, retail, information technology, green technology, CSR, agriculture, chemical, or travel industries, we have the exclusive ability to have your release on China’s top business news websites.

03. What is Chinese social media like? 

Chinese Social media is a combination of Internet-based publishing like WeChat, Weibo (Chinese Twitter), Baidu Zhidao (Chinese Wikis), blogs and other websites that cater to providing information. It also offers online users to share opinions, insights, experiences and perspectives. A social media press release is unique because it combines various multimedia elements such as text, video and images in one place, allowing journalists to easily use some or all of the media elements of the release. 

04. How to optimize press release according to China social media?

CHINATOP MARKETING combines HTML markup, XML markup, tags and syndication services like RSS to help news and media websites in China easily integrate our press releases into their services.

You can access major media publications no matter what Standard Package you choose. We guarantee publication in some big media within Tencent, Sohu, Sina, iFeng, Toutiao, CCTV, People, GMW, China, Youth, ChinaDaily, CRI, CE, CNR and Xinhuanet.

05. Is there a word count limited?

We suggest at most 1,000 words. As with the number of images, the word count should also be determined by the needs of the content. We offer editorial help, including Writing & Translation services.

06. Does CHINATOP MARKETING guarantee page placement or search placement in search engines?

CHINATOP MARKETING promise that we will make your press release available to the news search engines in most cases and 100% placement on select websites in China. 

07. How long does the press release distribution process take?

For most packages, it normally takes 1-2 business days to publish your release and get a full report, but it will take another 1-2 days if you need a translation. If the discharge is fewer than 1,000 words, the translation will most likely be completed in 1 day.

08. What kind of report does CHINATOP MARKETING provide, and in what form?

We will provide the report with all publication links in an Excel file. We also offer Baidu inclusion screenshots. In most cases, we have Baidu and other major Chinese search engine inclusions.


09. Can I target my press release to some specific geographical areas?

CHINATOP MARKETING's wide range of distribution channels supports target sites in any region, province, city or county in mainland China. You are welcome to try our custom-made distribution and publication services.

10. What information doesg CHINATOP MARKETING require to submit a news release?

CHINATOP MARKETING requires a contact name, e-mail address and phone number before distributing your press releases. To sign a contract by buying a subscription package with CHINATOP MARKETING, we need a contact name, e-mail address and phone number before distributing your press releases, which will protect you from erroneous press releases being distributed on your behalf. 

11. What kinds of press releases does CHINATOP MARKETING support?

a: News announcements about new products, books or services, an award or honour, new hires, upcoming or past events, mergers and acquisitions, business promotions, contests and other changes.

b: Soft or Feature news that connects an organization, service or product with a trend in industry or society or provides an alternative perspective to a bigger news story. It includes news about the local connection to a national or international event, issue or information that shines a “human interest” spotlight on a person, product or organization that is a prime example of or is affected by a story in the news.

c: Newsworthy and timely information about the release of a tip sheet, website or white paper that presents a person or organization as an expert in a specific field.

12. What types of press releases and content does CHINATOP MARKETING not accept?

CHINATOP MARKETING does not accept press releases that are inflammatory or intended to cause harm to a third party, written in the format of an advertisement or spam, or deemed not newsworthy. In addition, CHINATOP MARKETING does not accept press releases containing, promoting or linking to adult content or profanity or content that includes accusations of criminal conduct without attribution to a court case number. CHINATOP MARKETING does not accept press releases from anonymous or fictitious sources or directly address consumers and the public with a “Buy Me!” appeal.

When a press release submitted to CHINATOP MARKETING does not meet our editorial standards, we will place it on editorial hold status to allow you to make revisions.

13. Will CHINATOP MARKETING write or edit my press release?

CHINATOP MARKETING includes a team of editors who can write your press release from scratch or re-work your release draft. Our editorial services are available as add-on services with any press release package.

14. How many words are suitable for a press release to be distributed in China?

The optimum length for a press release is 400 to 900 Chinese words, and the amount or terms may directly affect your distribution. Press releases of less than 400 words will miss important elements and may not be recognized by search engines as a press release. Search engines may also flag long press releases as something other than a press release.

15. Is there any requirement about the language?

CT-Marketing allows all English-language press releases simultaneously, the Chinese version of that same release. Please note that only Simplified Chinese content goes out to media in mainland China.

16. If we provide the release in English. Is there any cost for the translation into Chinese?

The translation cost is $150 for 800-1,000 Chinese words. And content in more than 1,000 words will need additional charges.


17. Is there a refund policy?

We do not offer any refunds on used services. But we will refund your full amount if we publish your press release by mistake. You are solely responsible for paying the designated fee for each Press Release submitted.


18. Can you guarantee Baidu and other search engine inclusion?

We have obtained 100% Baidu and other search engine inclusion for mass of our previous press release distributions and publications, but we do not promise that beforehand.

Looking to make a big impact in the Chinese market? Look no further than CHINATOP MARKETING's press release services! With our years of experience and deep understanding of the Chinese market, we know exactly how to get your brand noticed by the right people. Whether you're launching a new product, announcing a partnership, or just looking to build buzz, we've got you covered. Contact CHINATOP MARKETING today and let's make some noise in China!

Ready to take your brand to new heights in China?

Contact us to discover the possibilities.

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