PREMIUM LONG LIFE CAMEL MILK
China Marketing
Background
Camelicious has over 530 staff and yearly produces about four million liters of camel milk. Camelicious spends millions of dollars every year to utilize best practices, ensuring their camels' greatest care and producing premium camel milk.
The marketer of Camelicious approached CT-Marketing seeking assistance introducing their Camel Milk to Chinese consumers. In addition, they were looking for an agency to manage everything that goes into launching a new brand in China, especially Q&A marketing and press outreach.
Our Approach
BAIDU
Search "Camelicious 骆驼奶" in Baidu will get brand reports
NEWSWIRE
Press release on China Top Medias
Q&A
A list of Q&As released on Baidu & Zhihu
WEIBO KOL
KOLs recommend Camelicious and camel milk on Weibo
XIAOHONGSHU
Xiaohongshu Community Word-of-mouth Marketing
APP Homepage
Recommendations on APP Homepage
The Results
The brand marketing combines the release of Camelicious camel milk with the 618 events. In addition, we optimize the ranking of the Baidu search engine through press releases and Baidu Q&A and improve brand awareness. At the same time, the Weibo KOL led to the Camelicious official account to warm up and drain traffic; later, we continued to publish articles to expand the event's exposure; We used Xiaohongshu for community recommendations and the number of recommended viewers on the homepage reached 241,452.
WORK WITH US
Whether you need an all-encompassing strategy or assistance
with a single service, we provide value for your branding in China.
We offer Branding, Social and Marketing - all under one focus.