STEP INTO THE LALU STEP INTO TRANQUILITY
The Lalu Nanjing Hotel Opening Marketing Campaign
Background
The Lalu Nanjing is a luxury hotel in Nanjing known for its unique architecture, stunning views, and top-notch amenities, including spacious rooms and suites, fine dining, a spa, pool, fitness center, and a large conference center, making it a popular choice for business travelers. The Lalu Nanjing Opening Marketing Campaign aimed to enhance brand image, reputation and awareness through a 6-month marketing effort using tactics such as news releases, Q&A marketing, forum marketing, and Weibo KOL marketing. The brand goal was to spread the cultural philosophy and unique ambiance of hotel to the target audience, boosting brand visibility through effective marketing strategies and brand activities.
Our Approach
NEWSWIRE
Exposure in Chinese news media
BAIDU Q&A
Baidu Word-of-mouth marketing via uesrs tone
ZHIU Q&A
Baidu Word-of-mouth marketing via uesrs tone
Forum
Promote the brand through forums
Index
Indexed by Baidu / 360 / Sougou
Influcer Marketing with high exposure
The Results
The effectiveness of Nanjing LALU Hotel's marketing campaign:
Million-level exposure: A six-month marketing campaign led to extensive brand exposure and increased awareness among a broad audience.
Establishment of brand image and positioning as a "cultural hotel": The marketing campaign integrated the hotel's corporate culture and experience as the "first cultural hotel in Nanjing" into the brand image, establishing its position.
Search engine search results and brand news displayed on the first page: Searching for Nanjing LALU Hotel-related news on major search engines shows relevant information on the first page, with news columns being brand news reports, indicating the hotel's popularity and influence.
Customer understanding of products and services enhanced through forum posts: By posting brand-related posts on online forums, target customers have a deeper understanding of the company's products and services, enhancing their brand recognition.
Maximized brand exposure through local KOL marketing in Nanjing and Shanghai during hotel events, including the Valentine's Day event, buffet event, and suite event, to increase brand recognition among target audience.
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